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So far Admin has created 10 blog entries.

Engage With Video-OTT/CTV And Programmatic Advertising

By |2021-07-14T07:20:12-07:00June 25th, 2021|blog, news|

Engage with Video Your Customers Are Since its inception, video advertising has been the domain of traditional television. For decades we watched commercials during our favorite TV shows and while eating snacks during the Super Bowl. Advertisers loved the reach and inundated captive audiences with repetitive messaging ten times an hour. Then [...]

We Added Digital… You Should Too

By |2021-02-04T16:09:29-08:00February 4th, 2021|blog, Uncategorized|

We Added Digital... You Should Too Almost eight years ago, Demographix Media began delivering targeted postcard advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe to be the most valuable assets of direct mail: The ability to target at the household level [...]

Adding QR to Your Print Boosts Your Digital

By |2020-11-19T14:30:13-08:00November 12th, 2020|news|

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so their potential went unfulfilled. Enter [...]

One Plus One Equals Three?

By |2020-11-24T10:12:41-08:00October 29th, 2020|blog|

One Plus One Equals Three? I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and [...]

The Two Sides of Multi-Channel Marketing

By |2020-10-05T15:28:47-07:00October 5th, 2020|blog|

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach [...]

Consumer Pulse Survey

By |2020-09-29T11:14:07-07:00September 28th, 2020|blog, Uncategorized|

To better inform our clients, Signature Graphics commissioned a survey in late July to take the "Pulse" of today's shopper. We wanted to get direct feedback from consumers to better understand what they are experiencing today and how they anticipate responding to these new circumstances tomorrow. [...]

It Played Out as We Expected

By |2020-10-05T15:49:49-07:00September 9th, 2020|blog, news|

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, we saw a reversal coming [...]

The Risk is Low. The Return is High.

By |2020-07-07T16:42:47-07:00July 7th, 2020|Uncategorized|

The Risk is Low and The Return is High. During the initial stages of the COVID-19 pandemic, some unsubstantiated reports circulated that you could catch the virus by handling your mail.  And while some concern was understandable, the CDC said early-on that the risk from handling your mail was low. It's good to see [...]

The Power of Frequency

By |2018-10-31T11:48:09-07:00October 31st, 2018|Case Study|

The Power of Frequency "Ok, I'll give it a try once and we'll see how it goes". We hear this almost daily from business owners who are looking for a solution to their customer traffic problem. They know they need to advertise, so they find themselves bouncing from one advertising format to the next, [...]

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