Do Consumers Remember You?
Holding something in your hand, your mind is subconsciously evaluating the object… the weight of it, the texture, the color, and the subject matter. Involving more senses than viewing a message on a screen, your brain is better equipped to recall the experience with that object and make a connection.
- Visuals Rule. The brain processes visuals 60,000 times faster than the time it takes the brain to decode text. Selling your story with pictures and graphics is a must.
- Consumers understand and remember what they read on paper better than what they read on a screen.*
- People read postcards in greater numbers with a 3.9% year-over-year increase.**
*Proust and the Squid, Maryanne Wolf. **USPS Household Diary Study