Increase Response Rates and ROI with the Message Smart Card

Includes Design, Print, Postage and Shipping for One Low Price

Message Smart Card

The Message Smart Card gives you the ability to change certain messages on the card based on who is receiving them. A designated area on the back side is available for customization using black ink. You can change coupon offers or prices, based on things like the prospects location or if they are already a customer. (we would know this by merging your database with our mailing list) You might highlight different services based on the age or income of the recipient. There are numerous uses for this capability that help you personalize the card to the relevant interests of the person receiving it. Most importantly, anytime you personalize a mailing, response rates will go up.

  • Personalize message to see improved response rates
  • Vary messages or offers based on demographic data
  • Target the best performing households using our data analysis
  • 5″ x 8.5″ / 9pt C2S Stock

Target Potential Customers by Sending a
Personalized Message Smart Card

Data Analysis for
Better Target Audience

Our variable postcard is a lot like the postcards you are already receiving in your mail, but our Variable Smart Card has a great advantage that will impact your business at a distinct saving.

Working as an official partner of the US Post Office, our mailing costs are among the lowest in the country.  Coupled with our data analysis service, we are able to target the markets with the best potential customers for your business.  Don’t buy leads and lists off the internet, our lists are continually updated and recipients are targeted based on their past buying behaviors.


Recipients have stated in multiple studies that they pay more attention to mail pieces that are personalized.  It makes them feel special. 135% Increase in Response Rate by addressing a person’s name and in color to a direct mail marketing piece. (

Personalization includes details that attract customers.  Our unlimited access to national data provides information including over 100 million households, including age, ethnicity, buying behaviors, health and wellness, financials, and real estate.  This information combined with our unique, personalized postcards, allow us to target and deliver database driven direct mail products more accurately and efficiently.

Shoppers Remember
What they Read

Shoppers remember what they read on paper better than what they read on a screen.  Having touch as part of the marketing experience helps shift the brain into a deeper level of engagement.  Consumers read postcards in greater numbers with a 3.9% year-over-year increase. (USPS Household Diary Study) And according to research, all age groups are interested in receiving and responding to mail.  For ages 18-21, response rates doubled.  77% for Generation X and 63% of Generation Y consumers have purchased products via direct mail. (Generational Insights)

The Power of Frequency – In today’s crowded media landscape, it takes time for consumers to truly see your ads. Here’s why. With your first ad, you laid a foundation for future results, but only after repeated impressions does your message and branding fully stick in the minds of your target audience and deliver the desired results.

Read a Recent Case Study for One of Our Auto Clients

Want to Raise the Bar More?
Our Highly Visible Variable Smart Card Delivers Results!

Maximize Your Marketing Dollars by Targeting the Right Audience.

The Variable Smart Card works for every business with a vibrant image and an eye-catching message, it stands out from all other mail in the mailbox.

Features include:

  • Personalize message with customer name
  • Vary messages and offers in black ink on the address side
  • Target households using our data analysis
  • Full bleed print/trim
  • 4″ x 9″ / 9pt C2S Stock
Learn More about the Variable Data Smart Card

Contact Us.

Get customers talking to you and the competition talking about you.

Call us at 844-384-4580 (Toll-Free)

DemoGraphix Media
15040 NE Mason Street
Portland, OR 97230

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