Recipients have stated in multiple studies that they pay more attention to mail pieces that are personalized. It makes them feel special. 135% Increase in Response Rate by addressing a person’s name and in color to a direct mail marketing piece. (csa.canon.com)
Personalization includes details that attract customers. Our unlimited access to national data provides information including over 100 million households, including age, ethnicity, buying behaviors, health and wellness, financials, and real estate. This information combined with our unique, personalized postcards, allow us to target and deliver database driven direct mail products more accurately and efficiently.