What’s the big deal about being able to customize images and ad copy on your postcard?
People are more likely to respond to marketing when they feel it’s written just for them.
With most postcards, you send the same card to every household in the targeted area. That’s great, the sheer numbers are in your favor, and you will get a response. But what if you could customize your cards so that 30’s something family down the street see a message that they will relate to, and their retired neighbors see something completely different that appeals to them?
That’s exactly what we can do for you using our Variable Data Smart Card. Because we digitally print the product, we are able to integrate different images, ad copy and even coupons based on who we know is getting the postcard.
In the example above, we just looked at age as a variable. We can also consider demographics like income and ethnicity, are they a renter or homeowner, do they have kids in the home, etc. We can create a group of special offers targeted to the multiple segments that make up the prospects around your business. Now when you mail, your response rates will skyrocket. We can even integrate your own customer data in our mailing list so you don’t accidentally send a “new customer” offer to an existing client.
The more your message resonates with its recipient, the higher the likelihood they will respond to the offer. How much more? How does 135% more sound? So yeah, it’s a big deal…
The Variable Data Smart Card Includes:
- Variable Imaging/Messaging on both sides
- 4-Color Process Both Sides
- Includes Graphic Design, Demographic Analysis & Variable Data Work
- Full Bleed
- 4″ x 9″ 100# Enamel Cover Stock
- Minimum Order: 10,000 Cards