DemoGraphix Media’s Variable Data Smart Card will Increase Your Response

Change Your Offer, Image and Message from House-to-House

Variable Data Smart Card

What’s the big deal about being able to customize images and ad copy on your postcard?

People are more likely to respond to marketing when they feel it’s written just for them.

With most postcards, you send the same card to every household in the targeted area. That’s great, the sheer numbers are in your favor, and you will get a response. But what if you could customize your cards so that 30’s something family down the street see a message that they will relate to, and their retired neighbors see something completely different that appeals to them?

That’s exactly what we can do for you using our Variable Data Smart Card. Because we digitally print the product, we are able to integrate different images, ad copy and even coupons based on who we know is getting the postcard.

In the example above, we just looked at age as a variable. We can also consider demographics like income and ethnicity, are they a renter or homeowner, do they have kids in the home, etc. We can create a group of special offers targeted to the multiple segments that make up the prospects around your business. Now when you mail, your response rates will skyrocket. We can even integrate your own customer data in our mailing list so you don’t accidentally send a “new customer” offer to an existing client.

The more your message resonates with its recipient, the higher the likelihood they will respond to the offer. How much more? How does 135% more sound? So yeah, it’s a big deal…

The Variable Data Smart Card Includes:

  • Variable Imaging/Messaging on both sides
  • 4-Color Process Both Sides
  • Includes Graphic Design, Demographic Analysis & Variable Data Work
  • Full Bleed
  • 4″ x 9″ 100# Enamel Cover Stock
  • Minimum Order: 10,000 Cards
consumers use variable data postcard to help make buying decisions

The Variable Data Smart Card Delivers Your Message,
Generates Awareness and Drives Traffic to Your Business

Data Analysis for
Better Target Audience

Our variable postcard is a lot like the postcards you are already receiving in your mail, but our Variable Smart Card has a great advantage that will impact your business at a distinct saving.

Working as an official partner of the US Post Office, our mailing costs are among the lowest in the country.  Coupled with our data analysis service, we are able to target the markets with the best potential customers for your business.  Don’t buy leads and lists off the internet, our lists are continually updated and recipients are targeted based on their past buying behaviors.


Recipients have stated in multiple studies that they pay more attention to mail pieces that are personalized.  It makes them feel special. 135% Increase in Response Rate by addressing a person’s name and in color to a direct mail marketing piece. (

Personalization includes details that attract customers.  Our unlimited access to national data provides information including over 100 million households, including age, ethnicity, buying behaviors, health and wellness, financials, and real estate.  This information combined with our unique, personalized postcards, allow us to target and deliver database driven direct mail products more accurately and efficiently.

Shoppers Remember
What they Read

Shoppers remember what they read on paper better than what they read on a screen.  Having touch as part of the marketing experience helps shift the brain into a deeper level of engagement.  Consumers read postcards in greater numbers with a 3.9% year-over-year increase. (USPS Household Diary Study) And according to research, all age groups are interested in receiving and responding to mail.  For ages 18-21, response rates doubled.  77% for Generation X and 63% of Generation Y consumers have purchased products via direct mail. (Generational Insights)

The Power of Frequency – In today’s crowded media landscape, it takes time for consumers to truly see your ads. Here’s why. With your first ad, you laid a foundation for future results, but only after repeated impressions does your message and branding fully stick in the minds of your target audience and deliver the desired results.

Looking for Something Less Customized?

Here are Two Other Options for Multi-Channel Marketing

Digital Marketing

Digital Display connects you with customers when they are on their favorite sites and apps and encourages people to notice your brand, consider your products, and take action. Ads are served across all devices and on tens of thousands of websites based on your prospect’s unique characteristics.

Adding Digital Display ads to your print program will improve the effectiveness and the ROI of your marketing campaigns, increase frequency, and lower your cost per impression.

Fixed Message Smart Card

Our most popular and affordable postcard is our “Fixed” option which simply means that each recipient is receiving the same postcard with no unique customization. Our low pricing always includes custom mapping and consumer lifestyle report of your target market, design, print, and mailing. Like all Smart Cards, the Fixed Smart Card includes:

  • 9pt coated cardstock on both sides for a look and feel of a polished marketing campaign
  • 5″ x 8.5″ full bleed postcard (images printed to the edge
  • Addressed to the recipient

Contact Us.

Get customers talking to you and the competition talking about you.

Call us at 844-384-4580 (Toll-Free)

DemoGraphix Media
15040 NE Mason Street
Portland, OR 97230

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