RURAL CONSUMERS DEMAND PRINT MARKETING
Rural Media Availability Presents Unique Challenges
newspaper penetration in rural geography
of rural consumers own a smart phone
of rural consumers don't subscribe to cable TV
of rural consumers research online before buying in a store
of rural consumers don't subscribe to satellite TV
of rural consumers read their mail weekly
of rural consumers have high-speed internet access
of rural consumers look for advertising inserts in the mailbox
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RURAL CUSTOMERS ARE MORE LIKELY THAN THEIR URBAN COUNTERPARTS TO DO HOME IMPROVEMENT PROJECTS AND GARDENING ACTIVITIES IN THEIR SPARE TIME
Printed Ads are Trusted Much More than Digital Ads
It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital.
But was that unconditional shift of marketing money to digital a good idea? Probably not.
Printed ads are trusted much more than digital ads, the influence of ads on social media is very low.
And direct mail significantly outperforms digital.
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