RURAL CONSUMERS DEMAND PRINT MARKETING
Rural Media Availability Presents Unique Challenges
24%
newspaper penetration in rural geography
52%
of rural consumers own a smart phone
40%
of rural consumers don't subscribe to cable TV
41%
of rural consumers research online before buying in a store
60%
of rural consumers don't subscribe to satellite TV
74%
of rural consumers read their mail weekly
70%
of rural consumers have high-speed internet access
44%
of rural consumers look for advertising inserts in the mailbox
Rural Residents Strive to be Thrifty
55% of Rural Millennials (age 25-34)
- Say they redeem coupons they cut out from advertising inserts found in the mail
78% of Rural Older Baby Boomers (age 65+)
- Say they redeem coupons they find in the mail
12.3% are More Likely than their Urban Counterparts
- To not have a home mortgage and have more $$ to be invested back into their home
In fact, Rural Consumers are 9.3% more likely to say they plan to spend more on home improvement
in the next 90 days than they did around this time last year.
RURAL AMERICA SPENDS A HIGHER PERCENTAGE OF THEIR INCOME DUE TO LOWER COSTS OF LIVING
22%
RURAL CUSTOMERS ARE MORE LIKELY THAN THEIR URBAN COUNTERPARTS TO DO HOME IMPROVEMENT PROJECTS AND GARDENING ACTIVITIES IN THEIR SPARE TIME
Direct Mail is the Best Way to
Deliver Coupons to Your Audience
Deliver Coupons to Your Audience
Direct mail is a winner when it comes to response rates
While we can see value in using just one medium to reach your target audience, real and sustained success lies in taking a holistic approach where high-response media is working together to reach the right people and achieve the intended goals.
Printed Ads are Trusted Much More than Digital Ads
It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital.
But was that unconditional shift of marketing money to digital a good idea? Probably not.
Printed ads are trusted much more than digital ads, the influence of ads on social media is very low.
And direct mail significantly outperforms digital.
