CTV refers to internet-connected TVs
OTT refers to video content streamed via the internet instead of accessed with traditional cable or satellite TV
Connected Device referred to as an OTT device, these are devices that plug directly into your TV and are connected to the internet, which enables apps and video streaming to be used on the television regardless if the TV itself is a smart TV. Examples include Amazon Fire Stick, Apple TV, Roku and Chromecast
Smart TV is a TV with a built-in internet connection and media platform. This means no additional equipment is needed to stream videos on the TV
Programmatic Video is the automated buying of the video ad space
Cord-Cutter is a person who cancels or forgoes a cable television subscription or landline phone connection in favor of an alternative internet-based or wireless service
Cord-Nevers are defined as viewers who have never subscribed to a multichannel video service;
- Gaming Consoles – Nintendo Switch, Xbox and Playstation are essentially acting as the connected device with their built in app stores for streaming video content to your television.